If you look on our website, you see that we guarantee a 24 hour response for lawn care. Why is that?
It actually makes a lot of sense, and we talked about it early on in the process of setting up the business, in brainstorming how to best serve clients. It’s a deliberate decision based on actual market research and knowing what people care about when they call a professional lawn care company. They really do care about this type of thing! They might not teach you in business school why promptness and responsiveness matters, but, well – you learn it on the job.
Why Offer 24 Hour Deadline for Response?
When we say that we’ll call you back within 24 hours, what we’re doing is assuring you that you’re not just going to sit there wondering about how a company is going to handle your lawn care needs. Because that can be stressful, as many people already know from experience.
We know that in a lot of cases it’s a question of somebody having a less than good feeling when they look out the window. How many times a day do you look out the window?
So with that in mind, you want a company that comes whenever you call, and is responsive in helping to put a plan together quickly.
One of our customers said it well. “It’s just a matter of trust,” he said, detailing a time he called a tree company, gave them extensive information, and never heard from them again. There’s a kind of ‘sunk cost’ that leaves somebody feeling a bit dejected, in most cases. We don’t want that to be part of your experience.
The Philosophy of Now
That doesn’t mean that you just can’t have someone show up an hour later and fix your lawn. What it means, though, is that having a plan in place makes our customers feel more confident, and alleviates some of that stress that goes along with tackling these kinds of projects. If it was easy for the property owner, they would do it themselves. Having an active response often just makes people feel better while they’re waiting for the job to be accomplished.
“You watch,” said one of our elderly clients. “And you wait. And unfortunately, out here, there’s not a whole lot else to do. So your mind gets to racing – and then you start to have doubts.”
Not a Pizza!
This isn’t a pizza, or plumbing. It’s lawn care. But for the reasons listed above, people really feel better when they have a quick response. So that’s why we put this guarantee in place. Call us for help around the Decatur GA area. We won’t let you down.
